Italian production costs do not ease the growth in terms of competition on international markets; hence the search for new solutions and alternatives, with the mere goal of making Italian Goldsmith excellence flourish in the craft sector again. Trade fairs take place all over the world, from Hong Kong to Las Vegas, from Dubai to Mumbai with the aim of understanding, knowing and interpreting a market that now deviates from the small reality of the Valenza district, once known as the only undisputed center of international jewelry. Quality evolutions are manifested by leveling up with the newest technological tools, introducing microscopes on the benches, CAD drawings and 3D printers. Thanks to these new resources and international contacts, new customers are reached and artcrafts have the opportunity to offer an innovative service of creation customized to every request. I by Iannelli lives a new birth in terms of stimulating, creative results and profitable customers, very demanding but difficult to find though. In the past few years, with the pandemic coming into play, the European production market has an unexpected demand: the amount of work increases significantly, the small district of Valenza returns to flourish, as it was during the mythical 90s. Strong of a maintained productive and commercial independence, which is now so rare in the context of the district, the company I by Iannelli opens the doors to a new era that succeds in quality, competence and Italian tradition.